Social Media ImportanceMichael Guevara
Learn How a business can benefit from having social media accounts and someone managing them
Social media is changing the way that business works. There is so much business now generated over the social platforms that they have been engaged in a major way by companies large and small to get a foothold in the market and gain new followers and customers. Social media is a relatively cheap way to get your message out there to new customers and to engage them in a different way.
The main social platforms of Twitter and Facebook are a great way to expand the reach of your marketing because you can put your message out there and invite people to read it. Business' can benefit from having social media accounts because they are free to set up and can potentially give you access to an audience of millions, including the relevant market groups that you are trying to engage.
But social media can take up a lot of your time because the content needs to be fresh and updated on a regular basis. When you take on social media you are saying to the world that you will engage them on their terms. Twitter itself sees around half a billion tweets sent per day so you need to be on top of your social media accounts. The conversations on social media need to be had quickly. If someone asks your company a question then they expect an answer within an hour, not sometime in the next week. If you are not set up to respond then the customer will go to someone that is.
This is why it is important to have your social media accounts managed by a third party such as Golden State Graphic Design. When you get a third party company to manage your social accounts then you open up a whole new world of possibility because you get the benefit of being able to access all these potential new customers without the time-drain of having to constantly check the account to see how it is performing.
Social media is a great way to expand your business but your online reputation is hugely important to what you do. If you have your social accounts set up to generate business in the right way and then managed to remain effective then you can make the most out of this wonderful resource that has got other businesses using it in a big way. This is something that can open the door to a whole new world of potential customers for your business.
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